I want to know!

1. What are you guys trying to accomplish here?
   
   Long and Short Reports is an information service.  We attempt to provide you, the individual investor or professional trader, with timely information which could aid your decision-making ability in today's volatile markets.  The information is based on a number of considerations.  Mauck, in his FIRST LOOK column, interprets technical analysis models in an attempt to time entry and exit points on individual stocks and indexes in his two daily columns, and on our Premium Service chat/message board, which provides interday information.  This service and our Basic Service  are supplemented with LSR's intraday e-mail alerts.  Fulton, on the other hand, provides important information on account structure and estate planning.  Robert Church, in his DEAD FISH column, uses in-depth research or interviews with appropriate parties to determine the validity of claims made by companies with respect to business, contracts, press releases, financial filings, etc.  Salim relays information on stocks he favors based on a value approach to stock selection that has proven very beneficial to his own trading activities over the the last 30 years.
   
   
2. Why does Mauck sometimes say he would short a particular OTCBB stock? 
   
   Many times, holders of OTCBB stocks are riding winners, but do not know the points at which high levels of risk exist for longs on upside moves.  Mauck attempts to identify where those levels of risk outweigh the potential rewards.  He attempts to identify OTCBB issues as short sale possibilities in his trading model for two reasons.  The first reason is that he wants to emphasize, that in his opinion, the risk has become greater to the upside, than to the downside.   The second reason, is that LSR is as equally devoted to providing information for professional Market Makers as it is for individual traders and investors.  Market Makers need to indentify price points at which taking in stock becomes dangerous for their P&Ls.  Look at it this way, if a Market Maker may be able to profit from shorting an issue instead of going into the market to buy it in an attempt to fill an order, why would an individual trader or investor want to continue to hold that same issue?  A lower entry point might be available.  Every dollar you save is one you don't have to make.
   
   
3. LSR said a stock I own looks like a good short sale opportunity for its trading model, and now you have named it a "dead fish" in your DEAD FISH column.   I think you suck!  Why would you do that?  Is Long and Short Reports  getting paid to "bash"?
   
   Sorry.  We just call them like we see them.  No, we do not get "paid to bash".
   
   
4. Can LSR provide any infomation about a good technical model that I can use to help me in my trading decisions? 
   
   Read our BRING ON THE LIGHT column.  There you will find a model detailed that Mauck believes offers a simple, but effective way of discovering the inventory control intentions of the Street. 
   
   
5. How many stocks does LSR follow at any given time?
   
   We are constantly scanning the market for ideas which can be included in our trading model, both long and short.  We generally attempt to follow high beta issues that are receiving attention which is causing higher than average trading volume.  If you have any ideas you think we should consider, feel free to Contact Us  Include any information about the issue you might have at your disposal, and we will take a look.
   
   
6. What are the "hourly and daily models" Mauck is always talking about?
   
   Mr. Mauck uses traditional time measurements in his interpretation of technical analysis.  Although he considers 5, 15, and 30 minute interval charts, as well as weekly and monthly intervals in his interpretation, he believes the hourly and daily intervals are the most important considerations in attempting to determine the direction of immediate trends in pricing pressures.
   
   
7. What is the difference between Mauck's interpretations and the interpretations momentum traders use? 
   
   Mauck uses a self-developed, proprietary timing model.  He is a timer, he is not a momentum trader.  Although momentum indicators and trendlines are factored into his interpretations,  He attempts to time the buys and sells in his model through the use of oscillators and other indicators, as opposed to simply buying strong stocks and selling weak ones.  He attempts to indentify the price points at which stocks or indexes will lose their momentum to the upside or downside.  Although many have claimed that it can not be done, Mauck's interpretation of directional movement in penny stocks has even been very accurate.  If one were to review his posts on the message board community at Raging Bull, (posted under the alias of ljvmauck) one would find he has often been correct to the day and the to the penny with respect to his calls on the OTCBB.  His FIRST LOOK column here at LSR often calls daily support/resistance numbers on the Nasdaq Composite "on the money", or to within two or three points.  His directional guidance for daily trading sessions has been highly accurate superb, in our opinion,
   
   
8. When Mauck says he is taking a 200% position in his trading model, what is he talking about?  How many positions can he have?  How does the model work?
   
   This is the theory behind our exercise.  We are running a position trading model.  We have a theoretical maximum of 10 positions in our model.  If Mauck states we are going long or short 1/2 of a position, we have 9 1/2 theoretical positions left in our arsenal.  If we are long or short a 150% position, it is 15% of our theoretical potential.  If, at the moment, we are short a 150% position in the Qs (QQQ), for example,  and we go to a 200% position,  it will comprise a total of 1/5 (20%) of our model, or two full positions.
   
   
9. When can I expect LSR to send e-mail alerts?
   
   Long and Short Reports could send out e-mail alerts at any time.  You should be aware that most email alerts will be sent out during market hours. Most updates to information we provide will be done in our columns, or in the case of our Premium Service, on the chat/message board.  We do not guarantee that e-mail alerts will be sent to you on any given day, although at times, you may get several e-mail alerts during the course of the same day.
   
   
10. When does membership start/stop, is it on the first of the month?
    
    It starts when you click the box accepting membership on the Registration page and ends 30 days later. The beginning/end of the month has nothing to do with your membership.
    
    
11. I have a great candidate for the DEAD FISH column.  Does Robert Church or LSR accept ideas from LSR members?
    
    Not only do Robert Church and LSR accept information from our members, but we encourage our members to contact us with any information they feel he or we may be able to use on any part of our website.  The market is a big place.  There are thousands of issues that trade on the various exchanges, and on the OTC Bulletin Board.  We can't possibly know everything about every issue.  If you have reliable information you feel your fellow members can use, pass it on!
    
    
12. Can LSR trade for me, based on the ideas you have in your "trading model"?
    
    No.  Although members of the staff may or may not be trading the positions mentioned in the columns or on the chat/message board for their own behalf, we do not trade for our members.  We recommend our members get the advice of a licensed securities broker before placing orders for any security.  That licensed professional will understand your individual needs and objectives, and will attempt to help you meet those objectives without undue risk.  Our effort is to provide you with information that can be discussed with such a professional.  If you trade online, without the advice of a professional, we would caution you to carefully weigh your objectives and your risk tolerance before placing an order for any security.
    
    
13. Does LSR offer a free-trial membership?
    
    Yes.  We offer a 30 day free trial to our basic service, which includes access to all of our site, with the exception of the chat/message board.  Access to that portion of LSR (with live information) is reserved for members of our Premium Service.
    
    
14. Can LSR recommend a good, low cost quote service that has Level II and advanced charting?  Is this even important?
    
    Yes we can, and yes, we think it is important.  Although there are many good quote services available, one which we have found to be very good for the money is available through http://www.alphatrade.com  You will get many features for as little as 17 dollars per month.  For 30 dollars per month, you can have a level of service that many brokers do not have on their own terminals.  Interestingly enough, Alpha Trade's parent company trades on the OTCBB.  For professional quality trading platforms, as well as links to sites which offer free services useful to the electronic trader, check our Tools section of the site.  We will provide ideas from time to time.  Some of the professional style trading platforms are offered free of charge, or at reduced cost, by on-line brokers to traders who engage in higher than average levels of trading activity.
    
    
15. Does LSR let anyone know about stocks that will be included in its "trading model" in advance of mentioning them in columns or e-mail alerts?
    
    No.  The only exception to this is that some issues may be mentioned as potential short-term trading ideas on our chat/message board, which is accessed by members of our Premium Service.  We will have many daytrading and swing trading ideas on our chat/message board that will not be included in our "trading model".   The "trading model" is a theoretical swing trading exercise.
    
    
16. How often will the staff of LSR be available on the chat/message board?
    
    Mr Mauck will attempt to be present at regularly scheduled times on most days in which the stock market is open for trading.  He will also make appearances throughout the day when he sees something worthy of your attention.  Other staff members such as Jim Salim, Kerry Fulton, and Matt Groesbeck will make scheduled appearances.  We will let you know in the FIRST LOOK column of the times they are scheduled to appear.
    
    
17. Is LSR compensated by companies for the stocks they mention on the site?
    
    No.  
    
    
18. Where can I get information about the staff of LSR? 
    
    Read the information provided in the ABOUT US link.
    
    
19. How do I contact LSR or its staff?
    
    Read the information provided in the Contact Us link under the Customer Service heading.
    
    
20. Who is "Sleuth"?  Is it one of the LSR staff members?  Does Sleuth accept ideas from LSR members?
    
    Although we like to think of "Sleuth" as part of our staff, Sleuth is not any of the LSR writers with which you are currently familiar.  Sleuth prefers to keep his/her identity anonymous at this time.  Sleuth's record of identifying overpriced issues is quite remarkable, and we are pleased to have him/her contibuting to our site.  Yes, Sleuth would enjoy hearing from you.  You may obtain Sleuth's e-mail address from the bottom of his/her columns, or at our Contact Us page.
    
    
21.  OK.   So how do I get started?  How do I sign up?
    
    Free Registration  Click on this link.  That will do the trick.  And, by the way, GOOD TRADING!
    
    

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