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    I'm an active trader of the Qs and hot Nasdaq names. It's my job. I use LSR's information to help me prepare for the day. Mauck's T/A seems to be right on target. Salim and the other columnists have excellent ideas too. I use other well known services for idea flow and I may cancel them soon. This is one of the best market sites on the web. Great job, LSR.

    -John Hartman
    Institutional Trader
    Chicago,

    "I didn’t start making money in the stock market until I subscribed to LSR’s service."

    - Don
    Individual Trader
    New Jersey

    "After years of being bombarded with offers to join stock picking services, Long and Short Reports is the first and only service worth its weight in return on investment. LSR provides me with critical insight to market technicals, plus all the LSR stock selections I need to prosper, Bull or Bear."

    - Dennis Duff
    Short Term Investor
    Canada

    " I'm very happy with the service you're providing and I'm learning something new every day...I've traded on and off since 1987....my first experience with a crashing market...and have a pretty solid technical background in TA, so I'm familiar with most of the lingo you use...I really like your disciplined money management approach"

    - Andrew K
    Individual Trader and Investor
    Florida

    "I just wanted to thank you guys. I was looking at buying a hot OTCBB stock that had fallen some in price, but then I noticed Robert Church had written a negative report on the company in your Dead Fish section. It caused me to put the idea aside. The stock has now crashed. You were right and it saved me a bundle."

    - Ron Squire
    Portland, Oregon

    Welcome To Long and Short Reports
    "Where Both Sides of the Story are Told"

    Headquarters:

    Long and Short Reports
    c/o
    125 Maiden Lane, 16th Floor
    New York, NY  10038
    Phone:  212-809-9595

    Long and Short Reports
    c/o  National Group
    85 Muir Rd.
    Winnipeg, Manitoba
    R2X 2X7
    Phone:  888 596 6462

    Long and Short Reports  is designed to provide you, the individual and professional trader and investor, with useful and timely information intended to help you succeed in the markets. 

    We are an information service.  We work hard to bring you the best information at the right time. Trading or investing without the right information is foolhardy, and timing is everything in today's markets.  We don't want you to be "a day late and a dollar short".

    We are an educational service.  We intend to help you broaden your knowledge of the stock market.  We want you to understand how we think the market really operates, and thereby, be prepared on a daily basis to make wise trading and investment decisions.

    We "tell it like it is".   We don't try to paint a pretty picture in an attempt to make friends or in an effort to avoid making enemies.  The only friends we care about are you, our readers and subscribers.


    The Staff: 

    Kerry J. Fulton:

    Kerry J. Fulton was raised in Sioux City, Iowa before being drafted into the Army.. He was honorably discharged after two years of service with the rank of Sgt. E-5.

    Mr. Fulton obtained a Bachelor of Science in Business at Drake University and began his career as in retail merchandise management. After a short stint at Macy's in Kansas City, he was recruited to open and manage a 15,000 sq. ft. store for a retail chain headquartered in Minneapolis.   A short time later, Kerry changed his career by joining the securities industry.

    Kerry was a top producer as a registered representative for a national firm, and later became a branch manager, and then a Regional Vice President over a 6 state area. After 18 years with that company, he moved back to Kansas City and became the National Sales Manager for full service securities Broker/Dealer. Six years later, a company which was headquartered in the Dallas/Ft. Worth area, and provided services to securities industry Broker/Dealers, hired Kerry to develop a business plans, assemble sales staffs, and write marketing materials for it's clients.

    Fulton obtained his CFP (Certified Financial Planner), designation in 1983. In many of his previous jobs he trained financial planners, taught personal finance and financial planning courses for his representatives as well as for the general public. He also taught personal finance at Thomas More College and Johnson County Community college as full credit courses.

    Mr. Fulton has been a member of several different Chamber of Commerce organizations. He has served on Chamber committees, boards of directors and the executive committees. He is a Kentucky Colonel, a Tennessee Squire and a member of Mensa.

    Fulton is currently doing sales and marketing consulting for small businesses.

    Kerry has 4 daughters and 1 (soon to be 2) grandchildren. He enjoys helping people grow their business through asking interesting and creative questions. He has a unique ability to think "outside" of the box when looking to solve problems or analyze situations.

    Kerry is happy to be involved with Long and Short Reports and enjoys writing financial planning articles to help people know "what to look for and what to look out for" in their personal and business financial planning.


    Matt Groesbeck

    Matt Groesbeck is a freelance journalist who works out of Salt Lake City, Utah. He was raised in Albany, New York, and at a young age, quickly developed a passion for words, numbers, and the news. Matt was a student-founder, President, and athlete of the University of Utah Ice Hockey Club, which won the Division II Rocky Mountain Collegiate Hockey Association league title last season. He still contributes health, sports and entertainment features for two University of Utah publications, along with his weekly industry analysis column for Long and Short Reports .

    Matt has a long history of literally working on the front lines of health care. He spent three years responding to 911 calls as an EMT, a year in Sports Medicine, and more than four years in pharmaceuticals. But whatever the work or research, Matt has a penchant for accuracy, relevance and results. His current project is a feature on the booming Dietary Supplement Industry in a Welcome 2002, Olympic Souvenir Magazine , with an anticipated circulation of nearly half-a-million copies during the Salt Lake 2002 Winter Olympics.

    In his free-time, Matt enjoys chess, roller hockey and science fiction.


    Leonard Vaughn Mauck:

    Lenny Mauck  is a 47 year-old former securities professional.  He was raised on a large farm in Southern Indiana.   He received his undergraduate degree from DePauw University, in Greencastle, Indiana  in 1975,  with a  major in Political Science.  He attended law school for one year at Southern Methodist University, in Dallas, Texas  before taking a two year leave of absence.  He decided not to return to law school and instead, embarked upon several business ventures. 

    During part of the 80s, Mr. Mauck was a principle in the firm, Petsch & Mauck, an important importer of fine gemstones, which represented several of Idar-Oberstein, West Germany's largest stone cutting firms.  Petsch & Mauck's core business was in supplying jewelers, gem dealers, and manufacturing jewelers with fine colored gemstones.  Lenny eventually sold his interest in Petsch & Mauck to his German partner, and worked with an Israeli diamond cutter for a short time during  1987.  In an attempt to pursue a life-long passion for the stock market, he became a registered securities broker in the latter part of 1987.

    Mr. Mauck successfully worked for a few of Wall Street's best firms, including Dean Witter Reynolds (now Morgan Stanley), Rauscher Pierce Refsnes (now Dain-Rauscher), and Everen Securities (now First Union)  during the late 80s and 90s.  He was an active daytrader and swing trader, long before the terms became commonly known by the general public.   In order to enhance the effectiveness of  his trading activities, he developed a technical timing model during the 90s, which he is utilizing here at Long and Short Reports.   He left the business in February of 2001. 

    Mauck  enjoys golf, chess, automobiles, and of course, the stock market.  He lives in Dallas, Texas with his son, Justin.


    Jim Salim:

    Jim Salim grew up in the small Louisiana town of Natchitoches in the late 1950s. His prudent father, a successful crop duster, and first generation immigrant, taught his son to go slow in life, as that was meant to be the way to achieve real prosperity.

    But Jim was a roadrunner and you can't tell a roadrunner to go slow.  From the moment he first saw a copy of the Wall Street Journal in a trash can when he was 10 years old, he has had a love affair with the markets.

    From these modest roots he made his first million by age 27.  By age 29, he was broke.  He recovered, fine tuned his trading skills, and made a couple of more fortunes along the way.

    At the peak of his success he had a close call with cancer that set him on thinking. Soon, he launched a multi-year project to develop a luxury home community on a promising piece of property in the Dallas/Ft. Worth Metroplex.   He was planning to build something big and tangible. 

    Instead, six years later and 14 million down the drain, a group of investment bankers from the blue chip firm, Credit Suisse-First Boston, talked him into swapping  his project for stock in a company that turned out to be three heartbeats from bankruptcy.  The story of his investing career and that swindle by a group of Wall Street investment bankers is the focus of Jim's controversial book, The Great Wall Street Swindle.

    Salim lives in Dallas with his wife, MaryAnn, where he continues to actively trade the markets.